What if understanding data is the missing piece of a successful sports club?
With over 25 years in the technology industry, Stefan Lavén is a visionary leader dedicated to leveraging data to transform the sports and entertainment sectors. As the CEO and Founder of Data Talks, he has developed a Sports Customer Data Platform (CDP) that enables sports organizations to harness supporter data, enhancing ticket and merchandise sales. Stefan’s journey from consultancy to creating a product that serves over 500 customers, generating approximately $250,000 in monthly recurring revenue, showcases his commitment to innovation and growth. Beyond Data Talks, he co-founded SportsTech Sweden, aiming to elevate Swedish SportsTech to a world-class standard.
Here are some of the highlights of the episode:
1.50 – First sports experience
4.20 – The start of Data Talks
11.50 – How did they go international?
15.25 – What are Data Talks actually doing?
18.05 – Success case: Supporter growth and revenue
26.20 – Leadership style – team first
28.50 – SportsTech Trends
33.15 – Future of Data Talks
36.00 – Listener question
Contact Stefan Lavén
We do this together with our collaboration partner Sportidealisten, the #1 sports job platform and the sport management consultancy that can help your sports organisation tomorrow. Head over to sportidealisten.com to learn more.
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That’s a wrap, see you in the next episode!
Vi säger så!